A blueprint to success for realtors and real estate professionals through social media and email marketing.
Feeling a little lost in the social media and email marketing jungle? We get it. Between showing houses, wrangling paperwork, and keeping clients happy, it's tough to become a social media guru on top of everything else.
But here's the good news: You don't have to be a marketing wiz to win online. This guide is your no-nonsense blueprint to attracting more qualified leads and turning them into brand advocates (and paying clients) – all in just 90 days.
We'll break down everything you need to know into simple, step-by-step actions. No fancy marketing jargon, just real-world strategies we implement for our clients and work for busy and ambitious realtors like you.
With this social media marketing blueprint, you'll be well-equipped to dominate social media and email marketing for your real estate business.
We'd love to help you create your real estate social media marketing plan for the upcoming quarter.
Schedule a no-obligation discovery session with us.
The first month of our 90-day real estate social media marketing plan! This is where we build the solid foundation for your social media and email marketing success. Think of it like laying the groundwork for your dream home – strong and secure, ready to support all your future wins.
First things first, we need to set some SMART goals for your social media and email marketing efforts. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound.
Here's how it works:
Specific: Don't just say "Get more clients." Instead, aim for something like "Increase website leads by 20% in 3 months."
Measurable: Track your progress! Use website and social media analytics tools to see the data.
Achievable: Be realistic. Don't expect to go from zero to social media hero overnight. Aim for steady, sustainable growth.
Relevant: Make sure your goals align with your overall business goals (e.g., selling more houses in a specific neighborhood).
Time-bound: Give yourself a deadline to achieve your goals, like those 90 days we're tackling in this guide.
Next, who are you trying to attract?
↳ Imagine your ideal client – the kind of person you love working with. Are they first-time homebuyers, luxury property investors, or growing families?
Understanding their online behavior is key here.
Think about it:
→ Where do they hang out online?
→ What kind of content grabs their attention?
→ Do they prefer informative videos or funny real estate memes?
→ Are they scrolling through Instagram stories or reading industry blogs?
When you understand your ideal client and their online habits, you can tailor your social media and email marketing messages to resonate with them directly.
Need some help planning out your social media strategy so you don’t drown in the social media noise?
We’ve created an easy-to-follow yet comprehensive social media strategy template for you.You can grab your free copy at the bonus section of this 90-day realtor marketing plan or clicking here.
Before you start posting like crazy, let's take a quick look at your existing social media presence. Think of it like a checkup at the doctor's office – just to make sure everything is running smoothly.
Here's what we're looking for:
Are your profiles complete and up-to-date? Bios filled out, high-quality profile pictures, and links to your website or other conversion links are essential.
Are you using the right keywords in your profiles and posts? This helps people find you when they search for realtors in your area. Are you already engaging with your audience?
Are you responding to comments and messages? People want to connect with a real person, not a silent robot!
Don't worry, this isn't a popularity contest! This audit is just to identify areas for improvement. You might be surprised at how a few tweaks can make a big difference.
Now that you know your audience and have your social media profiles in tip-top shape, it's time to develop your brand identity. This is the unique personality that sets you apart from other realtors online.
Here are some key elements:
Voice: Are you funny and relatable, or professional and polished? Choose a voice that feels authentic to you and resonates with your ideal client
Visuals: High-quality photos and videos are crucial in real estate. Showcase your listings, show off your local knowledge, and maybe even add a touch of your personality with behind-the-scenes glimpses.
Consistency is key! Use the same color scheme, fonts, and overall aesthetic across all your social media platforms.
It helps people recognize your brand and builds trust.
Your email list is your golden ticket to nurturing relationships and converting leads into clients. But how do you get people to sign up in the first place?
Here are a few ideas:
Lead Magnets: Offer something valuable in exchange for someone's email address, like a free downloadable guide to the best neighborhoods in your area or a home valuation report.
Website Opt-in Forms: Make it easy for people to sign up for your email list directly on your website.
Host Webinars or Virtual Events: Offer valuable insights and advice while encouraging participants to sign up for your email list to receive updates on future events.
Community Events and Meetups: Similar to webinars, organize community events, workshops, or meetups related to real estate topics. Invite attendees to sign up for your email list to stay updated on future events and receive exclusive related content or perks.
Personalized Consultations: Offer free personalized consultations or mini-coaching sessions for those who join your email list. This one-on-one interaction can help build trust and establish you as a knowledgeable and approachable real estate professional.
Leverage Social Proof: Share testimonials, success stories, or client reviews. When people see that others have benefited from your services or emails, they're more likely to trust you and consider signing up for your email list.
Partner with local businesses for co-branded lead magnet offers! For example, team up with a mortgage lender to offer a free guide on the home-buying process. This helps you reach a wider audience and grow your email list faster.
This is often forgotten by many. End your social media posts with a clear call to action, encouraging people to sign up for your email list.
Here are some examples:
"Want to learn the top 3 secrets to a stress-free home buying experience? Sign up for our email newsletter!"
"Free download: The ultimate guide to [your local area]. Get yours by joining our email list!"
Here's the scoop on how you can make your stronger CTAs:
Keep It Simple: When you drop a CTA in your posts, keep it short and sweet. Tell folks exactly what you want them to do, like signing up for updates, booking a tour, or checking out your latest listings.
Urgency is Key: Want people to act fast? Throw in some urgent vibes with your CTAs. Say things like "Limited Time Only" or "Act Now" to light a fire under your audience.
Don’t overuse urgency. Your audience will be off-put when everything in your business is always urgent.
Give Them a Reason: Make sure your CTA offers something of value and is relevant to the content touchpoint. Whether it's exclusive content, market insights, or a free chat, make it worth their while to click or tap.
Action Time: Use strong verbs in your CTAs to get people moving. Words like "Explore," "Join," or "Grab" can pump up the excitement and get folks clicking.
Test and Tweak: Mix it up with different CTAs to see what clicks with your audience. Keep an eye on which CTAs get the most love and tweak your approach based on what works best.
Now that you have a clear understanding of your goals, audience, and brand identity, it's time to plan your content. Imagine a content calendar as your roadmap to social media and email marketing success. It helps you stay organized, efficient, and consistent and ensures you're delivering valuable content to your audience on a regular basis.
Here's what a content calendar can do for you:
Keeps you organized: No more scrambling to figure out what to post at the last minute.
Keeps consistency: Regularly scheduled posts keep your audience engaged and coming back for more.
Helps you plan for different platforms: Tailor your content to fit the specific needs of each social media channel (e.g., more visuals for Instagram, longer-form content for LinkedIn).
We'd love to help you create your real estate social media marketing plan for the upcoming quarter.
Schedule a no-obligation discovery session with us.
Do a social media profile makeover: Make sure your profiles look professional, show your personality, and convince everyone you're the local go-to person for real estate.
Imagine your ideal client: Who are they? What are they interested in? What social media platforms do they hang out on? What are their pain points? What’s at stake for them?
Plan your social media content: Pick 3-5 themes you know your audience will love (use our 30+ content themes for inspiration). Mix things up with various content types like texts, images, carousels, videos, live, etc. (By the way, video is by far the SUPERIOR content type, however, some audiences prefer other formats at certain times — so mix it up!).
Help people find you online: Use keywords related to your area and expertise in your bio, profile settings, and content.
Join the conversation: Respond to comments and messages quickly, engage with other people’s content (both in your industry and where your prospects are), jump into local discussions online, and run polls to get people engaged and get some content ideas.
Congrats on finishing Part 1! You've built a strong base for your social media and email marketing. Now, in Part 2, we'll up your game and help you reach and connect with even more people!
Part 1 was all about setting yourself up for success. Now, in Month 2, it's time to turn up the volume and amplify your reach. We'll also focus on building strong relationships with your audience, because let's face it, people do business with people they know, like, and trust.
Imagine throwing an amazing party but no one shows up or even knows it's happening. That's what happens with social media if you don't optimize your content.
Here are some ways to get your posts seen by the right people:
Hashtags: Use relevant hashtags to categorize your posts and make them easier to find. Research popular hashtags in your local area and real estate niche.
Don't just throw random hashtags on your posts!
Use targeted hashtags that are relevant to your content and will actually help people find you.
Location Tags: Let people know where you're located! Tag your city, neighborhood, or specific listings in your posts.
Leverage visual content: People are bombarded with information online. Eye-catching photos and videos will grab attention and stop the scroll.
↳ At Leet Creative, we can help you create high-quality visuals that showcase your listings and expertise.
Platform features! Make the most of platform features like Instagram Stories, Facebook Lives, LinkedIn Events, etc. These interactive formats are a great way to connect with your audience in real time, answer questions, and showcase your personality.
Keep an eye out for new platform features as most of the time, the algorithms will be favorable,
giving you more reach and/or engagement.
Post at the Right Time: There are peak times when people are most active on social media. On the other hand, there are peak times when your audience is most active on social media. Do some research to find the best times to post for your audience.
Don't just post about properties – offer valuable content your audience will appreciate.
Each social media platform has its own unique personality and audience. Here's how to tailor your content for maximum impact:
Instagram: Focus on high-quality visuals – stunning property photos, virtual tours, and behind-the-scenes glimpses of your day-to-day life as a realtor.
Use Instagram Live to host live Q&A sessions or Stories to take followers on virtual tours
of new listings in a natural manner.
Facebook: Offer a mix of content – informative posts about the local market, engaging videos, and even a touch of humor to showcase your personality. Bonus: Facebook Groups can be a goldmine for realtors! Join local real estate groups to connect with potential clients and network with other industry professionals.
LinkedIn: Position yourself as an expert. Share industry articles, write insightful posts about current market trends, and showcase your professional achievements.
Remember: Consistency is key! Aim to post regularly on each platform, but don't overwhelm your audience.
Social media isn't a one-way street. It's about building relationships and fostering a community.
Don't just post and disappear! Engage with your audience by responding to comments, messages, and questions promptly. This not only builds trust but also allows you to learn more about their needs and tailor your content accordingly.
Here's how to connect with your audience:
Respond to comments and messages (leave no comment or message un-replied)
Ask questions and encourage engagement. Don't just talk at your audience, talk with them! Ask questions in your posts, run polls, and encourage people to share their thoughts and experiences.
Try moving conversations to DMs. You have a higher chance of connecting deeper or converting leads when they’re engaged in DMs.
Don't forget about online communities and realtor-specific Facebook groups. These groups can be a fantastic way to connect with potential clients, network with other professionals, and stay up-to-date on the latest industry trends.
Email marketing is a powerful tool for nurturing leads and converting them into clients. But constantly crafting and sending emails can be time-consuming. That's where email marketing automation comes in (work smarter, not harder).
Here's the deal: Email automation tools allow you to create pre-written email sequences that are automatically sent to leads based on their actions.
For example, someone signs up for your email list after downloading your free guide. An automated welcome email sequence can be triggered, introducing them to your services and nurturing their interest over time.
Here's a sample template of a welcome sequence:
Email 1: Thank them for subscribing and offer a free downloadable resource, like a neighborhood guide.
Email 2: Share valuable real estate tips that drill down into their dream outcomes.
Email 3: Highlight a recent success story – showcase a happy client and their amazing new home!
Benefits of email automation:

Saves you time and effort
Allows you to personalize your email messages for better engagement
Helps you nurture leads and move them down the sales funnel
We've dropped a sample 21-day welcome email drip sequence for you in the bonus section of this 90-day real estate social media marketing blueprint or you can click here.
Most email marketing platforms offer free trials. Take advantage of these trials to find a platform that works best for you.
We've included some great options for you in the bonus section.
We'd love to help you create your real estate social media marketing plan for the upcoming quarter.
Schedule a no-obligation discovery session with us.
Create 5-8 lead magnets so good, people can't resist giving you their email! Offer something awesome (like a free guide, checklist, webinar, quiz, etc.) in exchange for email addresses. Make sure it solves a real problem your audience faces.
Craft warm welcome email drip campaigns for each lead magnet: Thank new subscribers for joining, give them valuable info, and show them why you're the expert they can trust.
Group your email list: Sort your subscribers based on their interests or needs so you can send them emails that are most relevant to them.
Test different email subject lines and formats: Try out different headlines and email layouts to see what gets people to open your emails and click on your links.
Keep track of your email results: See how many people open your emails, click on your links, and unsubscribe. Use this info to improve your emails over time.
In Part 4, we’ll talk about how you can never run out of content ideas for both your social media and email marketing content — but first, we you must now know how to convert your audience and interactions into highly qualified leads or even actual clients while making sure you're getting the most out of your efforts.
By the end of this month (Part 2), you should now have built a stronger foundation for your social media and email marketing success — by increasing interactions, optimizing your content, and using automation to make things efficient.
Month 3 is all about turning those website/landing page visitors, social media content, and email subscribers into happy clients.
Here's where your hard work from the previous months starts to pay off!
Numbers don't lie! When you’re tracking and analyzing your social media and email marketing data, you can see what's working and what's not. Use the data to optimize your content and campaigns to create better results.
Here are some key metrics to track:
Social media: Track things like number of followers, engagement rate (likes, comments, shares), website clicks from social media posts.
Email marketing: Track your open rates, click-through rates, and conversion rates (percentage of subscribers who converted to clients or clicked on a trackable link for your offer).
Don't be intimidated by data! Start focusing on a few key metrics that are most important to your business goals.
There are plenty of user-friendly tools available to help you track and analyze your marketing performance.Most social media platforms and email marketing services have built-in analytics dashboards. Take some time to familiarize yourself with these tools and learn how to interpret the data they provide.
Not everyone who visits your website or signs up for your email list is ready to buy a house or a workout program right away. That's where retargeting comes in.
Here's how it works:
Retargeting allows you to show targeted ads to people who have already interacted with your brand in some way.
Retargeting works by placing a small piece of code, called a pixel, on your website. This pixel tracks the behavior of your website visitors, such as which pages they visited or products they viewed.
When a visitor leaves your site without taking the desired action, like making a purchase or signing up for a newsletter, the pixel triggers the retargeting platform to show them targeted ads as they browse other websites or social media platforms.
For example, if someone visits your website but doesn't sign up for your email list, you can use retargeting to show them ads on other websites and/or social media platforms, reminding them of your services.
We mentioned lead magnets in Part 1, but they're so important, they deserve another mention here! Lead magnets are a powerful tool for capturing qualified leads.
Here's how they can help with conversion:
Create downloadable content that's genuinely valuable to your target audience, like a neighborhood guide for new homeowners in a particular city or home valuation reports in a particular area. In exchange for accessing this content, potential clients will provide their contact information, allowing you to nurture them further with targeted email marketing campaigns.
Sometimes, your lead magnet doesn’t have to be a downloadable resource. It can also be your meeting calendar for them to book a session with you or a member of your team. Your offer for this will depend on your goals.
There are various types of lead magnets to explore. Get creative and choose ones that fit your brand like a glove. Check back on part 1 for some ideas.
Here’s how you can craft an attractive lead magnet:
To craft a strong lead magnet, you need 3 key elements:
A specific Niche
An irresistible Offer
A compelling Message that communicates the value
At Leet Creative, we aim to craft 5-8 lead magnets for our clients. This helps ensure we cover our client’s primary and secondary niches and their journey along their marketing funnel.
Email drip campaigns are a series of automated emails that are sent out to subscribers over a period of time. They are a fantastic way to nurture leads, educate them about your services, and ultimately convert them into clients.
Here's how it works:
Segment your email list: Divide your subscribers into different groups based on their interests and needs (e.g., first-time homebuyers, sellers, luxury property investors).
Create targeted email content: Your drip campaign emails shouldn't be all about selling. Develop email sequences that are specific to each segment of your list.
Nurture and educate: Provide valuable content that helps your subscribers learn more about the home buying or selling process, showcases your expertise, and positions you as a trusted advisor.
In each email, you'll want to:
Provide valuable content that addresses the specific needs and interests of your leads.
Showcase your expertise and why you're the best realtor for the job.
Include a clear call to action, encouraging leads to take the next step, whether it's scheduling a consultation or attending an open house.
Social proof is a powerful marketing tool. People are more likely to trust a business if they see that others have had positive experiences with them.
Here's how they can help you:
Showcase your expertise and experience
Build trust and credibility with potential clients
Show potential clients what it's like to work with you
Always get permission from your clients before featuring them in a case study, testimonial, or success story.
Here's what to include:
Before & After: Briefly describe your client's situation before they started working with you and the positive results you achieved for them.
Client Quotes: Include quotes from happy clients expressing their satisfaction with your services.
Seeing real-world examples of your success can help potential clients see themselves working with you and achieving their goals.
When they see your success stories, you'll have demonstrated your value proposition and given potential clients the confidence to choose you as their realtor.
We'd love to help you create your real estate social media marketing plan for the upcoming quarter.
Schedule a no-obligation discovery session with us.
Figure out what you want to achieve with your content: Do you want to attract new leads, become a thought leader, or get people to recognize your brand?
Pick a few core content themes: Focus on topics that your audience cares about and that showcase your local market expertise.
Become an SEO whiz (kind of): Use keywords related to your business and area throughout your website content and social media content so people can find you more easily online.
Create content that stays fresh: Focus on topics that will always be relevant, and update them every now and then to keep things interesting. We recommend a 70/30 split of active content (evergreen content) and reactive content (timely content).
Repurpose and recycle the winners: Turn blog posts into infographics, videos, or social media posts, or vice versa, to reach a wider audience and keep people engaged with valuable information presented in a new way.
Spread the word!: Share your content on social media following the strategy you created in Part 1, collaborate with other realtors and businesses that complement your services,, and consider paid advertising options if you have the budget.
Congratulations! You've completed Part 3 of our 90-day real estate social media marketing blueprint. Remember, consistency is key, so keep putting out valuable content, engaging with your audience, and optimizing your campaigns for even better results.
And of course, Leet Creative is always here to help! If you'd like a personalized video and social media marketing strategy tailored to your specific needs and goals, don't hesitate to schedule a no-obligation discovery call or contact us.
We'll help you build your influence, increase your conversions, and ultimately win more business while increasing your bottom line.
We mentioned the power of email marketing for nurturing leads and converting them into clients.
But did you know your email list can also be a goldmine for generating additional income?
Here are a few ways you can leverage email marketing to boost your bottom line:
We hope this comprehensive guide has equipped you with the knowledge and tools you need t
End
Creative is always here to support you on your journey.
DIY:
You'll be doing all the heavy lifting - researching your audience, figuring out what makes them tick, creating content that speaks their language, and then sharing it like there's no tomorrow.
It's a whole journey of trial and error, trying to find that sweet spot where your content actually connects with your audience.
DFY:
If you’d rather get expert help on your social media strategy, we can help you.
We offer a growth-focused social media marketing program with various packages that can fit most budgets/needs.
Schedule your no-obligation discovery session today and we’ll help you craft
a winning social media strategy for your business.
Social Media Marketing: Let us take the reins of your social media presence, developing a winning strategy, crafting engaging content, and scheduling value-based posts.
Email Marketing Automation: We can design and implement automated email campaigns that nurture leads and convert them into clients.
Content Creation: Our team of experts can create high-quality, lead-generating content for your website and social media platforms.
Audit: We'll start by looking at what you're currently doing in your marketing efforts. This includes assessing your social media presence, email campaigns, and any video marketing strategies you have in place.
Engineer: After the audit, we'll come up with a plan tailored to your real estate business. This plan will outline specific actions and strategies to improve your marketing performance.
Implement: Once we have a solid plan in place, our team will put it into action. This could involve creating engaging video content, crafting social media posts, and setting up automated email campaigns.
Optimize: Finally, we continuously monitor the results of our efforts and make necessary adjustments to ensure we're getting the best possible outcomes. We'll tweak strategies based on what's working well and what needs improvement.
Create content that don't get results? We solve that by providing growth-focused video and social media solutions that's backed with data, creativity, and your business/marketing goals.
