How to Create Relevant Video Content For Your Target Audience

How to Create Relevant Video Content For Your Target Audience

🎥 6 min. watch


You want to be able to create videos that capture your target audience's attention. But how do you know what kind of content will resonate? How can you ensure your videos are relevant and engaging? 


In this guide, we'll show you how to create video content that is relevant to your target audience. You'll learn about identifying your audience's pain points and what kind of content they are looking for.


Many small businesses are creating videos to get their name out there and reach new customers, but many of these videos aren't reaching the right audience.


Here's what to know first:

1) In the Awareness stage, you create videos to attract your customers.

2) In the Consideration stage, you create videos to help educate them on the problems you solve for them.

3) In the Decision stage, you create videos to convince them that your product is better than the other person they were just looking at.

4) And finally, in the Retention stage, you create videos that delight and add value to your customers' lives.


We hope we’ve given you some food for thought and helped to spark your imagination.

  • You can create videos on topics related to your business or industry like how to get the most out of a product or service, human interest stories about employees/customers, and lifestyle videos that demonstrate how people live their lives today.
  • If you don't want to make videos yourself, hire someone who specializes in video marketing. You can also provide feedback on what is most engaging for your customers.