How To Make An Effective Corporate Video: The Only Guide You Need

How To Make An Effective Corporate Video: The Only Guide You Need

📖 6 min. read


Corporate videos are a necessary evil in your marketing arsenal, especially if you run a small business or startup. After all, how can you introduce yourself to potential customers and clients if they can’t see you?


Thanks to the digital age, it has never been easier to showcase your brand, products, services, and mission in a video. You don’t even need access to high-end cameras or expensive editing software to make an effective video. All you need is good planning and some creativity.


This blog will walk you through the ins and outs of making an effective video for your company.


What scares people away from investing time in watching your videos? How do other companies do it? And what do you need to make that happen for your business? We’ll answer all of those questions below, so read on!





WHAT SCARES PEOPLE AWAY FROM WATCHING CORPORATE VIDEOS?

The biggest hurdle to production is finding the right people. It can be difficult to find a company that will create an effective, engaging video for your company. And if you don’t find the right person, you might end up with an ineffective corporate video that does nothing to generate sales and attract new customers.


The most common problems with poorly produced videos are poor camera work and bad lighting, lack of sound editing and poor filming techniques, lack of talent (especially when it comes to interesting or relatable narrators), and low-quality graphics.


Another major factor in deciding whether a video is worth watching or not is the length of time it takes to watch. Long videos take longer to watch than short videos, so they have fewer potential views per time spent watching and are also more likely to have low-quality graphics. You need a video that doesn’t bore viewers, so they can stay on the page long enough for them to notice your products or services.


Here are some other things that scare people away from investing their time in watching your corporate videos:


  • Ineffective content
  • Lack of engagement
  • Bad lighting
  • Poor filming techniques
  • Low-quality graphics
  • Excessively long videos


MAKE IT ABOUT YOU

Your video should be about you and your company. You want to make it so that people care about what you're doing and what they can expect from your services or products.


If you are in the customer service industry, talk about how you’re going to solve problems for customers. If you sell products, let people know how much of a difference they'll make in their lives. If you run a business, talk about how your company has changed the world with ideas that came from within.


Put yourself on the camera and show your personality so people can connect with you instead of just with your product or service.


Remember, if someone doesn't feel something from watching your video, they won't have a reason to watch it again. So keep this in mind when crafting an effective video!


BE CLEAR ON YOUR MESSAGE

An effective way to think about your video is this: what is the message you want to communicate with your video? What are the core values of your brand and how will this video help them convey those values?


If you want to show a fun, friendly, energetic brand that makes people smile, then create an upbeat, comedic corporate video. For a more serious or sophisticated brand, you might want to go for a more formal or thoughtful approach. Whatever your message is, just be sure it’s clear and concise.


STAY TIMELY

One of the biggest mistakes companies make is believing that “good enough” is good enough. It’s not.


Whether your company makes a video to show off new products, introduce employees or share a mission statement, it needs to be done right. And that starts with staying timely and relevant.


If you want your company to stand out from the crowd, you need to make sure that your videos are always on point and up-to-date with current trends in order to deliver a strong message.


DON'T BE AFRAID TO BE FUNNY

One thing to keep in mind is that people are bored. They’re used to seeing the same content day in and day out, which is why humor is so effective.


Funny videos will have your audience laughing and engaged from the first frame. Not only does humor engage viewers, it also gets them excited about what comes next.


Another factor to consider is your company culture. If your company culture includes a fun atmosphere, then you might have a better shot at making an amusing video. So think about who you want to reach out to with your video and ask yourself if they would enjoy the idea of jokes and laughter.


STAY PROFESSIONAL

One of the most important things you need to remember while making your videos is to keep them professional. This includes staying away from animations, flashy graphics, and anything that distracts from the main message of your video.


While it might seem like a good idea to include these elements to make your video more appealing, it will only draw attention away from your core message.


If you’re interested in learning more about how to be professional in a corporate video, check out this article for some helpful tips!


As for what you can do on a technical level, try using green screen technology to remove yourself from the frame. This allows viewers to see the product or brand being discussed without getting distracted by other elements. You can also use text overlays or even create custom graphics with photos and images from your website or blog.


CONCLUSION

There are a lot of reasons to make a video. The main reason to make a video is to introduce yourself to your audience. A video allows you to show your personality and put your company’s mission into context.


Another reason for making a video is for customer testimonials, which would help customers learn about your business and its quality. If you have an event coming up that you want people to know about, a simple video will get the word out without any extra effort on your part.


A great way to use videos is as a tool in social media marketing campaigns. It’s easy to share or embed videos on Facebook and Instagram so they are high-impact pieces of content that will drive engagement with your followers.


Why not invest in corporate videos? Because it is still inexpensive compared with other types of advertising, and it also has good conversion rates. Making corporate videos isn’t for everyone, but if you have the time, creativity, and planning capacity then it can be an effective strategy for you!