The Power Of Micro Video Content: How Businesses Can Use Micro Video Content To Reach More People And Grow Their Online Presence
📖 7 min. read
Today’s digital landscape is saturated with information. This has made it difficult for businesses to get noticed and increase their online presence.
The problem gets worse when businesses ignore the importance of micro video content. With more than half of US internet users using a smartphone, an increasing number of people are turning to mobile devices to access the things they care about most.
Video becomes even more important as it gives people a visual way to access information, understand ideas, and communicate. In other words, videos help people digest information and make sense of what they see.
With this leverage in mind, let’s take a closer look at micro video content: what it is, why you should use it and how you can do so in your business.
WHAT IS MICRO VIDEO CONTENT?
Micro video content is a short-form video that can be used in marketing and advertising campaigns. They are typically no longer than two minutes long and allow businesses to share an interesting or unique point of view in a short, crisp manner. Micro videos are often created for social media platforms like Facebook, Instagram, TikTok, etc.
WHY IS MICRO VIDEO CONTENT SO IMPORTANT?
Micro video content is important for a variety of reasons. One of the most obvious benefits is that it’s entertaining.
In other words, people are more likely to watch and share videos than read text or look at images. In fact, nearly three out of five US internet users (63%) say they would rather watch a video than read text or look at images. (Small Biz Trends, 2016 – updated 2022)
Video also gives your business a unique way to reach an audience as it makes your story come alive. Your micro video content can provide insight into your business practices, offer advice on how to solve problems, and share important information with your target market in an easy-to-digest format that makes sense to them.
With this leverage in mind, let’s take a closer look at the best kinds of micro video content that you might want to use in your business: profile videos and product videos.
HOW TO CREATE MICRO VIDEO CONTENT FOR YOUR BUSINESS
Micro video content relies on short videos with a specific goal or message. These videos should be shorter than one minute, but still be engaging and impactful for your viewers.
If you're creating a micro video for your business, you'll want to make sure that it is concise and informative. You can use text overlays, quick shots of your company's product in action, or any other visual way to help the viewer understand what you are trying to get across.
If you’re making a micro video about a product, the key will be showing that product in action so people know what they are getting when they purchase it from your business.
For example, if someone is interested in buying a new tablet, you could show them how easy it is to use and how quickly they can do tasks on their tablet by using an instructional video.
Asking potential customers these questions may help them see the value of your products by providing them with answers they want to hear.
WHAT ARE THE LATEST TRENDS IN MICRO VIDEO CONTENT?
MICRO VIDEO TEMPLATE EXAMPLE
Micro video content is a short form of video that can be shared on social media and viewed on any device. It is designed to be digestible and small for easy sharing.
One trend in micro video marketing is the use of Instagram stories and reels as well as TikTok, as a way to share your micro videos for maximum reach. When using micro video content, your objective should be to increase brand awareness, engagement, or retention of your brand messaging.
Micro videos are highly sharable and can often see hundreds or thousands of shares across multiple social media platforms. In addition, they allow you to easily link back to your site where people can learn more about you.
Use this type of content on social media channels such as Facebook, Instagram, Twitter, Snapchat, Pinterest, etc., as well as YouTube and other digital platforms like blogs, websites, and email newsletters.
MICRO VIDEO STRATEGY TAKEAWAY
Micro video content is short, usually less than 2 minutes in length and is created to help people understand your message. This type of content is a valuable tool for businesses because it helps people digest information and make sense of what they see.
Micro video content can be used for anything from business explainer videos to how-to videos or tutorials on your website or social media.
In order to reach a larger audience, you want to use micro video content as a way to get your message across with fewer words. The power of micro video content is that it works best when you are trying to communicate an idea that doesn't fit into just one sentence and can't be explained in just one image. And by using this type of content, you're able to avoid getting bogged down in complex explanations that might prevent people from understanding what you have to say or even passing up on the opportunity because they don't think they'll understand it enough.
In this way, micro video content allows businesses and brands the opportunity to present themselves as authoritative figure while also allowing them the freedom to speak with less complexity than traditional methods would allow them by attaining more clarity over their message.
What is the importance of micro video content?
Micro video content is the type of video that is watched in small chunks or bits. This allows businesses to reach their target audience in a highly targeted way.
Micro video content is ideal for driving engagement and building brand awareness. People are likely to stay tuned in if they find something interesting, or learn something new.
Businesses can also use micro video content to build trust with potential customers. This can be done by demonstrating the company’s expertise or credibility.
How can businesses increase their online presence?
First, it’s important to understand where your business fits in the market. You need to understand not only who you are competing against, but also who is your ideal customer. Then, you can develop marketing and content strategies that will resonate with those people.
Second, it’s important to put together a marketing and content strategy that is based on what your customers want and expect from your business. This will help you develop messages that are compelling and relevant to them.
Third, it’s important to create content that is relevant to your target market. This will help you generate leads and build relationships with potential customers.
Finally, it’s important to monitor your content and make changes as necessary. This will ensure that you stay relevant and at the top of people’s minds when they are looking for your products or services.
Why is video important for micro content?
Video gives people the ability to take in information and make sense of what they’re seeing. People can digest and understand a video better when visuals are used to help them grasp the information.
If people can see what you’re talking about, learn something, or solve a problem, they’re more likely to retain that information and turn it into action. Also, video is an efficient way to communicate with people who might be hard to reach (i.e. people who live in remote areas or are on the go).
Finally, learning from and interacting with regular people who have similar interests as your target audience can help you build relationships that can be valuable for both advertising and marketing purposes.